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Pankauski Lazarus

Client Projects · 4 tasks · 2 lists

Notes & Documents

Pankauski | Meeting Notes

Pankauski | Meeting Notes
May 28, 2026 ## Pal x Amy | Pankauski Sync Invited [Pal Anderka-Farkas](mailto:[email protected])[Amy Singh](mailto:[email protected]) Attachments [Pal x Amy | Pankauski Sync](https://calendar.google.com/calendar/event?eid=MTRqaXEybWlhbTJwanNyMzgxZTc1cWtwNm0gYW15QHRlbmdvbGRlbnJ1bGVzLmNvbQ) Meeting records [Transcript](https://docs.google.com/document/d/1AkC7Xk0ztvfox1pLuOwtSD6Urgul3JPV3sdOm-XnZFQ/edit?usp=drive_web&tab=t.m8vmp4ytrbmd)  ### Summary Project timelines and content strategies were established alongside technical requirements and budget considerations for client deliverables. **AI Search Project Timeline** Participants determined that a 3 week timeline is required to complete the analysis of AI search visibility due to current reporting obligations. **Content and Technical Strategy** The team proposed a standard cadence of 4 content blocks per month. Technical implementation will utilize RankMath or manual methods for schema and content updates. **Budget and Retainer Adjustments** The team acknowledged that providing additional content necessitates a potential fee increase beyond the current 500 dollar monthly retainer. ### Decisions ALIGNED * **Three-week client meeting timeline** The timeline for analyzing AI search visibility and scheduling the next client meeting is set for three weeks. * **Four content pieces per month** The content strategy is established at a volume of four content pieces per month. We've **updated the Decisions section** using your feedback. Let us know what you think: [Helpful](https://google.qualtrics.com/jfe/form/SV_5p6FWBVWvynleNU?isGoogler=no&isHelpful=yes) or [Not Helpful](https://google.qualtrics.com/jfe/form/SV_5p6FWBVWvynleNU?isGoogler=no&isHelpful=no) ### Next steps - [ ] ![unchecked](https://t2270047.p.clickup-attachments.com/t2270047/b84ddee1-3287-4aed-b04b-12c450e5cec5/image.png) - [ ] \[Amy Singh\] Schedule John meeting: Send an email to coordinate a review session in 3 weeks. ([https://app.clickup.com/t/86e1kqu35](https://app.clickup.com/t/86e1kqu35)) - [ ] ![unchecked](https://t2270047.p.clickup-attachments.com/t2270047/a08c6fd8-468c-487d-aa59-8638226a7472/image.png) - [ ] \[Pal Anderka-Farkas\] Analyze AI search visibility ([https://app.clickup.com/t/86e1kqv5g](https://app.clickup.com/t/86e1kqv5g)) : Conduct research on search performance to prepare for the upcoming meeting. Include detailed instructions in ClickUp. - [ ] ![unchecked](https://t2270047.p.clickup-attachments.com/t2270047/bca5b085-f7f6-4c01-b9ed-2b7ee9540a61/image.png) - [ ] \[Pal Anderka-Farkas\] Implement schema and content: Collaborate with Alvin to ensure content and schema are applied correctly. - [ ] ![unchecked](https://t2270047.p.clickup-attachments.com/t2270047/8bc9632f-79ff-428e-9ca7-29977b210c1f/image.png) - [ ] \[Amy Singh\] Prepare deck outline: Create a slide structure and incorporate gathered information into the presentation. - [ ] ![unchecked](https://t2270047.p.clickup-attachments.com/t2270047/31c33cbb-f935-4245-819c-e58b82797797/image.png) - [ ] \[Pal Anderka-Farkas\] Provide content suggestions: Develop recommendations for the content strategy during the upcoming session. - [ ] ![unchecked](https://t2270047.p.clickup-attachments.com/t2270047/04d1dbda-74ba-4116-8a79-7a62448f561b/image.png) - [ ] \[Amy Singh\] Update ClickUp tasks: Add as much detail as possible to the tasks assigned in ClickUp. ### Details * **AI Search Visibility and Meeting Timeline**: Amy Singh and Pal Anderka-Farkas discussed the need to clarify notes from a previous meeting led by Jay regarding the analysis of AI search visibility. Amy Singh requested a timeline for the project, and Pal Anderka-Farkas determined that they would need approximately three weeks to complete the work, noting that the upcoming reporting period would also require their attention ([00:00:00](https://docs.google.com/document/d/1AkC7Xk0ztvfox1pLuOwtSD6Urgul3JPV3sdOm-XnZFQ/edit?tab=t.m8vmp4ytrbmd#heading=h.lg7g2q6as0i1)). * **Content Strategy and Platform Management**: Regarding the proposed implementation of a new content strategy, the participants discussed the volume and platform approach ([00:02:16](https://docs.google.com/document/d/1AkC7Xk0ztvfox1pLuOwtSD6Urgul3JPV3sdOm-XnZFQ/edit?tab=t.m8vmp4ytrbmd#heading=h.t4hh8q8q068x)). Pal Anderka-Farkas clarified that TGR is not yet actively managing Reddit for clients and noted that while Wayne was tasked with developing a strategy for Reddit, the status of Quora remains uncertain, as it is not currently within their purview. Pal Anderka-Farkas proposed a standard cadence of four content blocks per month ([00:03:18](https://docs.google.com/document/d/1AkC7Xk0ztvfox1pLuOwtSD6Urgul3JPV3sdOm-XnZFQ/edit?tab=t.m8vmp4ytrbmd#heading=h.jbev3q2e3d2e)). * **Technical Implementation and Schema**: Regarding the technical work, Pal Anderka-Farkas stated they would collaborate with Alvin to handle content and schema implementation. They explained that the process generally involves copying and pasting content or utilizing RankMath, depending on the client's current setup ([00:04:29](https://docs.google.com/document/d/1AkC7Xk0ztvfox1pLuOwtSD6Urgul3JPV3sdOm-XnZFQ/edit?tab=t.m8vmp4ytrbmd#heading=h.d7vy4jvcajw0)). * **Project Coordination and Communication Strategy**: Amy Singh committed to drafting an email to John to schedule a meeting in three weeks. To prepare for this, Amy Singh will assign the search visibility research to Pal Anderka-Farkas, create a deck outline, and incorporate the necessary information into the presentation ([00:04:29](https://docs.google.com/document/d/1AkC7Xk0ztvfox1pLuOwtSD6Urgul3JPV3sdOm-XnZFQ/edit?tab=t.m8vmp4ytrbmd#heading=h.d7vy4jvcajw0)). They plan to suggest a content output of four pieces per month, which may include videos and technical support ([00:05:41](https://docs.google.com/document/d/1AkC7Xk0ztvfox1pLuOwtSD6Urgul3JPV3sdOm-XnZFQ/edit?tab=t.m8vmp4ytrbmd#heading=h.qva8jh5kgw6)). * **Budget and Retainer Considerations**: Amy Singh questioned whether the client, John, is currently on a monthly retainer, specifically noting a potential fee of $500 per month. Pal Anderka-Farkas acknowledged that if the team provides additional content, an increase in payment or a new agreement would be required, with specific suggestions to be discussed during the AI meeting depending on how Jay intends to proceed ([00:05:41](https://docs.google.com/document/d/1AkC7Xk0ztvfox1pLuOwtSD6Urgul3JPV3sdOm-XnZFQ/edit?tab=t.m8vmp4ytrbmd#heading=h.qva8jh5kgw6)). * **Task Detail and Institutional History**: Amy Singh provided context regarding their previous tenure as a full-time account manager at TGR in 2022 and current part-time support role, which explains their presence on the account. To ensure efficient project execution, Pal Anderka-Farkas requested that all task details be documented clearly within ClickUp ([00:05:41](https://docs.google.com/document/d/1AkC7Xk0ztvfox1pLuOwtSD6Urgul3JPV3sdOm-XnZFQ/edit?tab=t.m8vmp4ytrbmd#heading=h.qva8jh5kgw6)).

Pankauski | Running Meeting Notes

[**Pankauski Ongoing Meeting Notes**](https://docs.google.com/document/d/1k-SUuuuNLVzxqRZYnRFR1GH7HYn-YHlyBYehORoL4j0/edit?usp=sharing) Includes: * Fathom Recording * Deck * Attendees * Action Items * Meeting Notes

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Tasks

Pankauski | Reporting 1 tasks

TaskStatusAssigneeDue
Schedule Internal Meeting to Prep for Client Call complete Devyn Glassgold 2026-08-24
FAQ Topics Open Pal Anderka-Farkas 2026-06-15
Video Topics Open Pal Anderka-Farkas 2026-06-15
Complete Proposal Section complete Amy Singh 2026-06-12
Prepare Deck Outline complete Amy Singh 2026-06-12
Schedule June Meeting in progress Amy Singh —
Send Follow up email to John complete Amy Singh —
Pankauski | June Meeting in progress Amy Singh —
Analyze AI search visibility in progress Pal Anderka-Farkas 2026-06-15
Send an email to coordinate a review session in 3 weeks. complete Amy Singh 2026-05-28
Create Swydo Report complete Maria Pascan 2025-01-10
Screenshot Local Grid Search complete Alven Fabricante 2025-01-10
Create Swydo Report complete Maria Pascan 2025-01-10

Pankauski | One-off Tasks 3 tasks

TaskStatusAssigneeDue
Competitive Benchmark & Gap Analysis to do — —
Evaluate New Content Opportunity to do — —
Archive Accuracy & Content Consolidation to do — —
Audit Crawled but Unindexed Pages to do — —
Month 6: Archive Cleanup & Next SEO Cycle to do — —
Authority Asset Review to do — —
Social & External Profile Cleanup to do — —
Search-Friendly Content & New Pages to do — —
Media & External Authority to do — —
Month 5: Authority Building & Unused Assets to do — —
Resolve Remaining Review Items to do — —
Implement Attorney Records & Credentials to do — —
Build Referral & Co-Counsel Section to do — —
Expand Remaining Practice Pages to do — —
Month 4: Practice Set & Referrals to do — —
Repoint 75 Internal Links Off Redirects to do — —
Deploy Hub-and-Spoke Internal Linking to do — —
Add Content to Three Empty Homepage Sections to do — —
Expand & Correct Practice Overview to do — —
Rebuild Probate Litigation Practice Page to do — —
Rebuild Appeals Practice Page to do — —
Month 3: Rebuild the Pages That Matter Most to do — —
Google Business Profile Review to do — —
Analytics Event Cleanup & Corrected Baseline to do — —
Add Litigation-Only Scope Note to do — —
Add Search Descriptions to 481 Pages to do — —
Deploy Firm Entity Structured Data to do — —
Consolidate Firm Name Across Website to do — —
Month 2: One firm, one name to do — —
Verify Firm Information to do Pal Anderka-Farkas —
Fix Broken Staging Link to do Pal Anderka-Farkas —
Add Prior-Results Disclaimer to do Pal Anderka-Farkas —
Implement Florida Law Corrections to do Pal Anderka-Farkas —
Verify Cloudflare Crawler Rules to do Pal Anderka-Farkas —
Server & Asset Performance Remediation to do Pal Anderka-Farkas —
Month 1: Performance and Accuracy to do Pal Anderka-Farkas 2026-10-14
Investigate 561-855-0342 Call Tracking Number to do Pal Anderka-Farkas 2026-09-25
Develop Video Content Topics sent to client Pal Anderka-Farkas 2026-09-25
Conduct a comprehensive SEO audit to create a 6-month roadmap. complete Pal Anderka-Farkas, Byron Lapola, Daniela Marin 2026-09-10
Monthly Technical SEO to do Pal Anderka-Farkas —