Smith & Weidinger

[**Smith & Weidinger Ongoing Meeting Notes**](https://docs.google.com/document/d/1rnVIEO7M4Fu_wqeMtFzxDOSR2BIs2zbXIYnsdBMJhww/edit?usp=sharing) Includes: * Fathom Recording * Deck * Attendees * Action Items * Meeting Notes

# 2026 Performance and Check In Meetings May: [https://drive.google.com/drive/folders/1nuYONRlmzBJ86nhB-NqTre3Lg\_7J5vlF?usp=sharing](https://drive.google.com/drive/folders/1nuYONRlmzBJ86nhB-NqTre3Lg_7J5vlF?usp=sharing) April: [https://drive.google.com/drive/folders/1voEMt3h1f1RXRrcC1lvs6ljNpgE2HlWm?usp=sharing](https://drive.google.com/drive/folders/1voEMt3h1f1RXRrcC1lvs6ljNpgE2HlWm?usp=sharing) March: [https://drive.google.com/drive/folders/1AbQc3QlY3D5ZLhWuSZWx1ECi6i7FuJU7?usp=sharing](https://drive.google.com/drive/folders/1AbQc3QlY3D5ZLhWuSZWx1ECi6i7FuJU7?usp=sharing) Feb: [https://drive.google.com/drive/folders/1Aah0fcDoqj\_S6381CTeEZfA23dVPBmjH?usp=sharing](https://drive.google.com/drive/folders/1Aah0fcDoqj_S6381CTeEZfA23dVPBmjH?usp=sharing) Jan: [https://drive.google.com/drive/folders/1JASTpSo4pSqC7JKH39D7JddbyPeFYz9G?usp=sharing](https://drive.google.com/drive/folders/1JASTpSo4pSqC7JKH39D7JddbyPeFYz9G?usp=sharing) 05/06/2026 **Smith & Weidinger Performance Meeting Notes** [Fathom](https://fathom.video/calls/662111980) Matthew/Danielle/Alison/Wayne/Kim **Smith & Weidinger Action Items:** **Provide timely feedback during the rebuild to ensure the project stays on schedule - Matthew** **TGR Action Items:** Schedule a website production meeting to finalize design and functional requirements for the new [swlaw.co](http://swlaw.co/) site - **Kim** Gather a proposal for new website build for [swlaw.co](http://swlaw.co/) - **Wayne** Develop a detailed content and architecture plan for the new site, incorporating existing content and SEO data - **Wayne** Begin the 2–3 month rebuild process for the new [swlaw.co](http://swlaw.co/) site - **Wayne** **New Website Strategy** Decision: Rebuild from scratch, consolidating all content and SEO authority onto the [swlaw.co](http://swlaw.co/) domain. Rationale: Security: Ensures a clean, malware-free foundation. Simplicity: Creates a single, branded online presence ([swlaw.co](http://swlaw.co/) matches email suffixes). Future-Proofing: Aligns with the firm's goal of focusing 95% on Personal Injury (PI). Strategy for Other Domains: Option A (Redirect): Forward [caraccidentlawyerindenver.com](http://caraccidentlawyerindenver.com/) and [duilawyerindenver.com](http://duilawyerindenver.com/) to [swlaw.co](http://swlaw.co/). Pro: Simplest implementation. Con: Nullifies all prior SEO work and backlink value on those domains. Option B (Landing Pages): Build conversion-focused landing pages on the existing domains. Pro: Preserves SEO value and backlink equity. Con: More complex to manage. Content Migration: All existing content from Google Docs and scraped from the old sites is portable and will be reused on the new [swlaw.co](http://swlaw.co/) site. * * * 04/08/2026 **Smith & Weidinger Performance Meeting Notes** [Fathom](https://fathom.video/share/sKLVVJ5KVs9mGs-5tmwxX3LFCQq-byhS) Matthew/Danielle/Alison/Wayne/Kim **Smith & Weidinger Action Items:** **Source a new, staffed Wyoming office location - Matthew** **Approve new blog content - Matthew** **TGR Action Items:** Coordinate the June video shoot - **Kim** Send new meeting invites to Matthew - **Kim** Send the slide deck and meeting notes - **Kim** Complete the Intaker chat model integration - **Wayne** Implement new GBP engagement tactics (video, images) - **Wayne** Draft new practice area content for smaller markets - **Wayne** * * * 02/24/2026 **Smith & Weidinger Performance Meeting Notes** [Fathom](https://fathom.video/share/vx4AxExa1zhvbea_mQxjQwngw94wPicz) Matthew/Danielle/Alison/Wayne/Kim **Smith & Weidinger Action Items:** **Send 5 bullet points for the insurance claim escalation blog to** [**[email protected]**](mailto:[email protected]) **- Matthew** **Provide details for the dog bite case press release send to** [**[email protected]**](mailto:[email protected]) **- Matthew** **Create 5 Reddit posts/comments by the Mar 4 performance meeting - Matthew** **Forward TGR Live 2026 registration confirmation to Kim - Matthew** **TGR Action Items:** Draft the insurance claim escalation blog based on Matthew's input - **Wayne** Investigate the status of the Wyoming GBP suspension appeal - **Wayne** Send pending content (blogs, practice pages) to Matthew for approval - **Kim** **Next Up:** Performance Review: **March 4 @ 2:00 PM EST** * * * 02/12/2026 **Smith & Weidinger Performance Meeting Notes** [Fathom](https://fathom.video/share/Pqxpn_7mTK8L7hYvcU54Jx6eNmBsixzL) Matthew/Danielle/Alison/Wayne/Kim **Smith & Weidinger Action Items:** **Provide the number of clients signed from January LSA spend to** [**[email protected]**](mailto:[email protected]) **- Danielle** **Complete Reddit outreach before the next meeting - Matthew** **TGR Action Items:** Audit the 5 Cheyenne reviews to confirm they are on the correct LSA account - Wayne **Next Up:** Check-in: **February 24 @ 3:00 PM ET** Performance Review: **March 4 @ 12:00 PM ET**