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Smith & Weidinger

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Notes & Documents

Smith & Weidinger Running Meeting Notes

Smith & Weidinger Running Meeting Notes
[**Smith & Weidinger Ongoing Meeting Notes**](https://docs.google.com/document/d/1rnVIEO7M4Fu_wqeMtFzxDOSR2BIs2zbXIYnsdBMJhww/edit?usp=sharing) Includes: * Fathom Recording * Deck * Attendees * Action Items * Meeting Notes
Kim's Previous Meeting Notes + Slide Decks
# 2026 Performance and Check In Meetings May: [https://drive.google.com/drive/folders/1nuYONRlmzBJ86nhB-NqTre3Lg\_7J5vlF?usp=sharing](https://drive.google.com/drive/folders/1nuYONRlmzBJ86nhB-NqTre3Lg_7J5vlF?usp=sharing) April: [https://drive.google.com/drive/folders/1voEMt3h1f1RXRrcC1lvs6ljNpgE2HlWm?usp=sharing](https://drive.google.com/drive/folders/1voEMt3h1f1RXRrcC1lvs6ljNpgE2HlWm?usp=sharing) March: [https://drive.google.com/drive/folders/1AbQc3QlY3D5ZLhWuSZWx1ECi6i7FuJU7?usp=sharing](https://drive.google.com/drive/folders/1AbQc3QlY3D5ZLhWuSZWx1ECi6i7FuJU7?usp=sharing) Feb: [https://drive.google.com/drive/folders/1Aah0fcDoqj\_S6381CTeEZfA23dVPBmjH?usp=sharing](https://drive.google.com/drive/folders/1Aah0fcDoqj_S6381CTeEZfA23dVPBmjH?usp=sharing) Jan: [https://drive.google.com/drive/folders/1JASTpSo4pSqC7JKH39D7JddbyPeFYz9G?usp=sharing](https://drive.google.com/drive/folders/1JASTpSo4pSqC7JKH39D7JddbyPeFYz9G?usp=sharing) 05/06/2026 **Smith & Weidinger Performance Meeting Notes** [Fathom](https://fathom.video/calls/662111980) Matthew/Danielle/Alison/Wayne/Kim **Smith & Weidinger Action Items:** **Provide timely feedback during the rebuild to ensure the project stays on schedule - Matthew** **TGR Action Items:** Schedule a website production meeting to finalize design and functional requirements for the new [swlaw.co](http://swlaw.co/) site - **Kim** Gather a proposal for new website build for [swlaw.co](http://swlaw.co/) - **Wayne** Develop a detailed content and architecture plan for the new site, incorporating existing content and SEO data - **Wayne** Begin the 2–3 month rebuild process for the new [swlaw.co](http://swlaw.co/) site - **Wayne** **New Website Strategy** Decision: Rebuild from scratch, consolidating all content and SEO authority onto the [swlaw.co](http://swlaw.co/) domain. Rationale: Security: Ensures a clean, malware-free foundation. Simplicity: Creates a single, branded online presence ([swlaw.co](http://swlaw.co/) matches email suffixes). Future-Proofing: Aligns with the firm's goal of focusing 95% on Personal Injury (PI). Strategy for Other Domains: Option A (Redirect): Forward [caraccidentlawyerindenver.com](http://caraccidentlawyerindenver.com/) and [duilawyerindenver.com](http://duilawyerindenver.com/) to [swlaw.co](http://swlaw.co/). Pro: Simplest implementation. Con: Nullifies all prior SEO work and backlink value on those domains. Option B (Landing Pages): Build conversion-focused landing pages on the existing domains. Pro: Preserves SEO value and backlink equity. Con: More complex to manage. Content Migration: All existing content from Google Docs and scraped from the old sites is portable and will be reused on the new [swlaw.co](http://swlaw.co/) site. * * * 04/08/2026 **Smith & Weidinger Performance Meeting Notes** [Fathom](https://fathom.video/share/sKLVVJ5KVs9mGs-5tmwxX3LFCQq-byhS) Matthew/Danielle/Alison/Wayne/Kim **Smith & Weidinger Action Items:** **Source a new, staffed Wyoming office location - Matthew** **Approve new blog content - Matthew** **TGR Action Items:** Coordinate the June video shoot - **Kim** Send new meeting invites to Matthew - **Kim** Send the slide deck and meeting notes - **Kim** Complete the Intaker chat model integration - **Wayne** Implement new GBP engagement tactics (video, images) - **Wayne** Draft new practice area content for smaller markets - **Wayne** * * * 02/24/2026 **Smith & Weidinger Performance Meeting Notes** [Fathom](https://fathom.video/share/vx4AxExa1zhvbea_mQxjQwngw94wPicz) Matthew/Danielle/Alison/Wayne/Kim **Smith & Weidinger Action Items:** **Send 5 bullet points for the insurance claim escalation blog to** [**[email protected]**](mailto:[email protected]) **- Matthew** **Provide details for the dog bite case press release send to** [**[email protected]**](mailto:[email protected]) **- Matthew** **Create 5 Reddit posts/comments by the Mar 4 performance meeting - Matthew** **Forward TGR Live 2026 registration confirmation to Kim - Matthew** **TGR Action Items:** Draft the insurance claim escalation blog based on Matthew's input - **Wayne** Investigate the status of the Wyoming GBP suspension appeal - **Wayne** Send pending content (blogs, practice pages) to Matthew for approval - **Kim** **Next Up:** Performance Review: **March 4 @ 2:00 PM EST** * * * 02/12/2026 **Smith & Weidinger Performance Meeting Notes** [Fathom](https://fathom.video/share/Pqxpn_7mTK8L7hYvcU54Jx6eNmBsixzL) Matthew/Danielle/Alison/Wayne/Kim **Smith & Weidinger Action Items:** **Provide the number of clients signed from January LSA spend to** [**[email protected]**](mailto:[email protected]) **- Danielle** **Complete Reddit outreach before the next meeting - Matthew** **TGR Action Items:** Audit the 5 Cheyenne reviews to confirm they are on the correct LSA account - Wayne **Next Up:** Check-in: **February 24 @ 3:00 PM ET** Performance Review: **March 4 @ 12:00 PM ET**

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Tasks

Smith & Weidinger | Blogs (no approval needed for topics) 5 tasks

IMPORTANT NOTE: When creating a new task, use this format Client | Month 202x
TaskStatusAssigneeDue
Smith & Weidinger | July 2026 Blogs to create Wayne Street 2026-07-01
Schedule onto GBP to do
Schedule blog content onto website to do
75-Car Pileup on I-70 in Colorado: What Victims Need to Know ready to schedule Alven Fabricante 2026-06-05
Schedule onto GBP to do
Schedule blog content onto website to do
Schedule onto GBP complete Kimberley Hill 2026-06-05
Schedule blog content onto website complete Kimberley Hill 2026-06-05
The True Cost of a DUI in Denver: Fines, Fees, and Hidden Expenses to create Wayne Street 2026-06-10
How a DUI Can Affect Your Professional License in Colorado to create Wayne Street 2026-06-10
Why Initial Insurance Settlement Offers Are Usually Too Low to create Wayne Street 2026-06-10
Should You Use Sick Time or Disability After an Accident? to create Wayne Street 2026-06-10
Smith & Weidinger | June 2026 to create Wayne Street 2026-06-10
How Drugged Driving Charges Work in Colorado DUI Cases edits requested Wayne Street 2026-06-08
How Comparative Negligence Reduces Compensation in Colorado edits requested Wayne Street 2026-06-08
What Medical Records Matter Most in a Personal Injury Case? ready to schedule Alven Fabricante 2026-06-06
Intersection Accidents: Who Is Usually at Fault in Colorado? ready to schedule Alven Fabricante 2026-06-06
Smith & Weidinger | May 2026 in progress Wayne Street 2026-06-05
Truck Accident Causes and Safety Failures in Colorado That Can Strengthen Your Claim ready to schedule Alven Fabricante 2026-06-05
Who Can Be Held Liable in a Colorado Truck Accident? Driver, Company, Maintenance, and More ready to schedule Alven Fabricante 2026-06-05
Insurance Claim or Personal Injury Lawsuit After a Colorado Car Accident: Which Option Is Better? ready to schedule Alven Fabricante 2026-06-05
Can You Recover Compensation If You Were Partly at Fault in Colorado? ready to schedule Alven Fabricante 2026-06-05
Smith & Weidinger | April 2026 ready to schedule Wayne Street 2026-06-05
Car vs. Truck Accidents: How Legal Representation Differs complete Alven Fabricante 2026-04-14
Why Hire a Motorcycle Accident Attorney After a Crash complete Alven Fabricante 2026-04-14
Truck Accident Lawyer Fees: What to Expect in Denver complete Alven Fabricante 2026-04-14
How to Choose the Best Car Accident Lawyer in Denver complete Alven Fabricante 2026-04-14
Smith & Weidinger | March 2026 complete Wayne Street 2026-03-02
How Prior DUI Convictions Affect New Charges in Colorado complete Alven Fabricante 2026-03-12
What to Do When Insurance Delays Your Injury Claim complete Alven Fabricante 2026-03-12
What Evidence Strengthens a Car Accident Injury Claim? complete Alven Fabricante 2026-03-12
Can You Recover Lost Future Income After a Serious Accident? complete Alven Fabricante 2026-03-12
DUI vs. DWAI in Colorado: Key Differences That Can Impact Your Case ready to schedule Alven Fabricante 2026-06-05
Can You Reopen a Car Accident Claim After Accepting a Settlement? ready to schedule Alven Fabricante 2026-06-05
What Insurance Adjusters Don’t Tell You After a Colorado Car Accident ready to schedule Alven Fabricante 2026-06-05
How Long Does a Car Accident Lawsuit Take in Colorado? ready to schedule Kimberley Hill 2026-06-05
Smith & Weidinger | February 2026 complete Wayne Street 2026-02-12
Smith & Weidinger | January 2026 ready to schedule Wayne Street 2026-06-05

Smith & Weidinger | Link Building 0 tasks

TaskStatusAssigneeDue
Anchor Text Link complete Wayne Street 2026-04-24
Anchor Text Link complete Wayne Street 2026-03-27
Anchor Text Link complete Wayne Street 2026-02-27

Smith & Weidinger | Local SEO 3 tasks

SOP Audit Checklist Will you please link the audit checklist here? Thank you
TaskStatusAssigneeDue
Legal directory audit Open Wayne Street 2026-06-30
S & W - Cheyenne, REMINDER: WY Info & Assets (once verified) - GBP Open Kimberley Hill 2026-06-12
Audit GBPs Open Wayne Street, Alven Fabricante 2026-06-16
Legal directory audit complete Wayne Street 2026-05-31
Legal directory audit complete Alven Fabricante 2026-04-30
Legal directory audit complete Alven Fabricante 2026-03-31
Legal directory audit complete Alven Fabricante 2026-02-28
Post to Denver Open
Post to Fort Collins Open
Post to Boulder Open
Post to Arvada Open
Post to Colorado Springs Open
Accept Boulder/Fort Collins GBP invites complete Wayne Street 2025-12-12
Create Drive Folder & Documents complete Kimberley Hill 2025-09-27
Audit GBPs complete Alven Fabricante 2025-09-12
Legal directory audit complete Alven Fabricante 2026-02-06
2 GBP Q&A complete Wayne Street 2026-01-30

Smith & Weidinger | LSA 2 tasks

TaskStatusAssigneeDue
Upload new Cheyenne Doc for Cheyenne Location to do Wayne Street 2026-06-12
LSA Check-in to do Wayne Street 2026-06-08
LSA Check-in complete Wayne Street 2026-03-16
LSA Check-in complete Wayne Street 2026-01-19
LSA Check-in complete Wayne Street 2026-02-16
Follow up with client regarding LSA management complete 2025-10-03
Fill LSA training deck with updated information (screenshots, questions, etc) complete 2025-10-03
Prepare LSA Training Deck complete 2025-10-03
Provide LSA Information complete 2025-10-03
Share Credentials with Client complete 2025-10-03
Review LSA Approval complete 2025-10-03
LSA Training complete
Create LSA complete
LSA Check-in complete

Smith & Weidinger | Press Releases 2 tasks

TaskStatusAssigneeDue
S & W - June Press Release Open Wayne Street 2026-06-09
Create Press Release - June Open Wayne Street 2026-06-12
Publish Press Release - June Open Wayne Street 2026-06-19

Smith & Weidinger | Reporting 12 tasks

Lead Sheet: Services in SOW: New Website, LSAs, SEO, Videos, Cascading, GBP, Analysis and Analytics
TaskStatusAssigneeDue
Screenshot Local Grid Search Open Alven Fabricante
Update Completed Tasks in Deck Open Wayne Street 2026-06-09
Update LSA Report Open Wayne Street 2026-07-02
Update LSA Report complete Wayne Street 2026-06-08
Update LSA Report complete 2026-05-04
Prepare Reporting Open Kimberley Hill 2026-06-08
Create Swydo Report Open Wayne Street 2026-06-08
Create Swydo Report complete Wayne Street 2026-02-27
Connect with Danielle for CRM/call tracking access for reporting complete Wayne Street 2025-12-15
Review Citation Report Open Wayne Street 2026-06-08
Send lead sheet to client for completion Open Kimberley Hill 2026-06-08
Update LSA Report complete 2026-05-04
Screenshot Local Grid Search complete Alven Fabricante 2026-06-08
Update lead sheet (Monthly) Open Rakesh Reddy 2026-06-08
Create Swydo Report complete Wayne Street 2026-02-02
Check GBP Reviews Open Wayne Street 2026-06-08
Screenshot Backlink Open Wayne Street 2026-06-08
Check lead sheet before meeting Open Wayne Street 2026-06-08
Prepare Reporting complete Kimberley Hill 2026-03-04
Update Lead Sheet (Weekly) Open Rakesh Reddy 2026-06-08

Smith & Weidinger | Social 3 tasks

IMPORTANT NOTE: When creating a new task, use this format Client | Month 202x
TaskStatusAssigneeDue
2. Update social media cascading list to do John Candu
1. Direct Links to do John Candu
2. Captions - Week 3-4 complete Alyssa Myles 2026-06-17
4. Captions - Week 1-2 complete Alyssa Myles 2026-06-08
2. Blog Cascading Graphics complete Alyssa Myles 2026-06-08
Calendar Planning to do John Candu 2026-06-15
Smith & Weidinger | June 2026 to do John Candu 2026-07-17
2. Update social media cascading list to do John Candu
1. Direct Links to do John Candu
2. Captions - Week 3-4 complete John Candu 2026-05-15
4. Captions - Week 1-2 complete France Banay 2026-05-08
1. Video Cascading Graphics complete France Banay 2026-05-08
Smith & Weidinger | May 2026 to do John Candu 2026-06-12
2. Update social media cascading list complete John Candu 2026-05-22
1. Direct Links complete John Candu 2026-05-22
3. Client Approval complete
2. Captions - Week 3-4 complete
1. Other Graphics - Week 3-4 complete
5. Client Approval complete
4. Captions - Week 1-2 complete
3. Other Graphics - Week 1-2 complete
2. Blog Cascading Graphics complete
1. Video Cascading Graphics complete
2. Update social media cascading list complete John Candu 2026-04-22
1. Direct Links complete John Candu 2026-04-22
Smith & Weidinger | April 2026 complete John Candu 2026-05-22
Calendar Planning complete John Candu 2026-05-19
2. Captions - Week 3-4 complete John Candu 2026-03-13
4. Captions - Week 1-2 complete John Candu 2026-03-03
1. Video Cascading Graphics complete John Candu 2026-03-03
Calendar Planning complete Alyssa Myles 2026-03-18
Smith & Weidinger | March 2026 complete John Candu 2026-04-22
2. Update social media cascading list complete John Candu 2026-03-20
1. Direct Links complete John Candu 2026-03-20
2. Captions - Week 3-4 complete John Candu 2026-02-16
2. Update social media cascading list complete John Candu 2026-02-23
1. Direct Links complete John Candu 2026-02-23
4. Captions - Week 1-2 complete John Candu 2026-02-02
2. Blog Cascading Graphics complete John Candu 2026-02-02
Calendar Planning complete Alyssa Myles 2026-02-17
Smith & Weidinger | February 2026 complete John Candu 2026-03-20
2. Captions - Week 3-4 complete John Candu 2026-01-22
4. Captions - Week 1-2 complete John Candu 2026-01-07
2. Blog Cascading Graphics complete
2. Update social media cascading list complete John Candu 2026-01-19
1. Direct Links complete John Candu 2026-01-19
Calendar Planning complete Alyssa Myles 2026-01-15
Smith & Weidinger | January 2026 complete John Candu 2026-02-23
4. Captions - Week 1-2 complete John Candu 2025-12-15
2. Blog Cascading Graphics complete
Calendar Planning complete Alyssa Myles 2025-12-18
Smith & Weidinger | Dec 2025 complete John Candu 2026-01-19
Smith & Weidinger | Social Media Banners complete France Banay 2025-12-22
Thumbnail complete France Banay 2025-12-02
Video complete France Banay 2025-12-02
Blog complete France Banay 2025-12-02
Smith & Weidinger | Templates complete France Banay 2025-12-02
Create social media cascading list complete John Candu 2025-11-26
Create hashtag/locations sheet complete John Candu 2025-11-26
Calendar Planning complete Alyssa Myles 2025-12-01

Smith & Weidinger | Video Shoot 4 tasks

IMPORTANT NOTE: When creating a new task, use this format Client | QX 202X Videos
TaskStatusAssigneeDue
Video Topics Open Wayne Street 2026-06-25
Create video folder in Drive Open Angie Ketchen
Schedule video shoot & rehearsal Open Angie Ketchen
Interview videographer Open Angie Ketchen
Source videographer Open Angie Ketchen
S&W | Q3 2026 Videos Open Wayne Street, Angie Ketchen 2026-06-29
Add approved video links to tracking sheet Open Angie Ketchen
Client Approval Open Angie Ketchen
Create videos without end cards Open Nathan Orzales
Round 2 Edits Open Nathan Orzales
Round 1 Edits am review Alyssa Myles 2026-06-22
Thumbnails Open France Banay 2026-06-22
YouTube Descriptions complete Wayne Street 2026-06-22
Editing (2 rounds) Open Nathan Orzales 2026-06-22
Video Content Planning Open Angie Ketchen 2026-06-19
Post-shoot follow up with videographer Open Angie Ketchen 2026-06-30
Add video sheet to task Open
Send videographer all materials Open Angie Ketchen 2026-06-24
Add approved video links to tracking sheet complete
Create videos without end cards complete Nathan Orzales
Round 2 Edits complete Nathan Orzales
Client Approval complete
Round 1 Edits complete Nathan Orzales
Thumbnails complete France Banay 2026-06-22
YouTube Descriptions complete Wayne Street 2026-06-22
Editing (2 rounds) complete Nathan Orzales 2026-06-22
Video Topics complete Wayne Street 2026-06-18
Create video folder in Drive complete
Schedule video shoot & rehearsal complete
Interview videographer complete
Source videographer complete
S&W | Q2 2026 Video Shoot Open Angie Ketchen 2026-06-25
Video Topics complete Wayne Street 2026-05-18
Create video folder in Drive complete Kimberley Hill
Schedule video shoot & rehearsal complete Kimberley Hill
Interview videographer complete Kimberley Hill
Source videographer complete Kimberley Hill
Post-shoot follow up with videographer complete
Add video sheet to task complete
Upload raw footage to drive complete Angie Ketchen
Video Topics complete Wayne Street 2026-05-16
Create video folder in Drive complete
Schedule video shoot & rehearsal complete
Interview videographer complete
Source videographer complete
S&W | Q1 2026 Video Shoot Open Alyssa Myles 2026-06-22
S&W | Q2 2026 Video Shoot complete Alyssa Myles 2026-06-22
Post-shoot follow up with videographer Open Kimberley Hill 2026-04-03
Add video sheet to task Open Kimberley Hill 2026-03-20
Send videographer all materials in progress Kimberley Hill 2026-03-20
Video Topics complete Wayne Street 2026-03-04
Create video folder in Drive complete Kimberley Hill
Schedule video shoot & rehearsal complete Kimberley Hill
Interview videographer complete Kimberley Hill
Source videographer complete Kimberley Hill
Smith & Weidinger | Q1 2026 complete Dyamond Rodriguez 2026-04-10
Create videos without endcards complete Alyssa Myles 2026-02-17
Should You Accept a Lump-Sum Settlement—or Keep Negotiating? complete
What Your Medical Records Don’t Show—and Why It Could Hurt Your Case complete
Why Insurance Companies Are Not Your Friends After an Accident complete
How Long Do You Have to File an Injury Claim—and What Happens If You Wait? complete
The Biggest Mistake Injury Victims Make After a Crash complete
Why Insurance Adjusters Want You to Settle Fast—and Should You? complete
Why Colorado's "5 Nanogram" THC Limit Is Scientifically Meaningless—But Still Legally Devastating complete
The DMV Hearing Most DUI Defendants Don't Know About—Until It's Too Late complete
How a DWAI Is Different from a DUI—and Why It Still Matters complete
The First 24 Hours After a DUI Arrest: Critical Mistakes That Will Haunt You complete
Can You Really Refuse a Breathalyzer Test in Colorado? complete
The Hidden Consequences of a Second DUI Nobody Warns You About complete
Q2 Video Content Planning complete Wayne Street 2026-04-01
YouTube Descriptions complete Wayne Street 2026-02-05
Thumbnails complete 2026-02-03
Upload Final Videos to Drive complete Nathan Orzales
Final Edits complete Dyamond Rodriguez
Client Review complete Alison Letzring 2026-01-29
Video Edits complete Nathan Orzales 2026-01-16
Upload Videographer Edits to Drive complete
Update Video Folder in Drive complete
Send videos in channel (for 1st time) complete Alyssa Myles 2026-01-09
Post-shoot follow up with videographer complete
Add video sheet to task complete
Send videographer all materials complete
Video Topics complete
Create video folder in Drive complete
Schedule video shoot & rehearsal complete
Interview videographer complete
Source videographer complete
Post-shoot follow up with videographer complete
Add video sheet to task complete
Send videographer all materials complete
Video Topics complete
Create video folder in Drive complete
Schedule video shoot & rehearsal complete
Interview videographer complete
Source videographer complete
Create Drive Folder complete Amy Singh 2025-11-18
Schedule Video Shoot complete Alison Letzring 2025-11-19
Video Shoot Rehearsal Deck complete Amy Singh 2025-11-19
Schedule Video Shoot Rehearsal complete Alison Letzring 2025-11-19
Create Video Tracking Sheet complete Amy Singh 2025-11-18

Smith & Weidinger | New Website 3 tasks

TaskStatusAssigneeDue
Fix the Google Ad Error notification (GTM Updates) to do Wayne Street 2026-06-23
Update Temp Site Booking CTA's to do Wayne Street 2026-06-24
Set-up New Website Project Board to do Angie Ketchen 2026-06-25
S&W - Develop Detailed Content and Architecture Plan for New Site complete Wayne Street 2026-05-15
S&W Schedule Production Meeting complete Kimberley Hill 2026-05-12
S&W - Gather a proposal for new website build for swlaw.co complete Wayne Street 2026-05-12
Smith & Weidinger - Add Million Dollar Advocates Logo to Website complete Wayne Street 2026-06-05
Communicate with PaperStreet to restore website complete Wayne Street 2026-05-04
Build temporary website complete Wayne Street 2026-05-01