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O Long Law

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Tasks

O Long Law | Onboarding 26 tasks

New Onboarding Checklist https://docs.google.com/spreadsheets/d/12Anh9RTBdZaGi09d_ahIFEAeEmg0w1pU3Ecjyjn1RNY/edit?usp=sharing
TaskStatusAssigneeDue
Primary Tools Access - O Long Onboarding complete Chris Scharbo 2026-04-10
DNS to do 2025-10-03
Build ClickUp Space to do
Add to Monthly Budgeting Sheet to do
Remove Previous Agency Access complete Wayne Street 2026-04-15
Google Ads complete
Lead Sheet to do 2025-10-03
Check Tracking Numbers to do 2025-10-03
Google Tools Integrations to do 2025-10-03
Firm Logos to do 2025-10-03
Mail Chimp to do 2025-10-03
Google Tag Manager complete
Hosting Access or Move to do 2025-10-03
LSA Report to do 2025-10-03
Create One Sheeter to do
Pre-Fill Questionnaire - Rev. Exec Summaries to do 2026-03-31
Google Maps complete Chris Scharbo 2026-03-25
Google Analytics complete Chris Scharbo 2026-03-25
Confirm CC Authorization to do
Gather Credentials to do
Add to TGR Accounts Sheet to do
Remove Previous Agency Access to do 2025-10-03
Google LSA complete
Create Deck Templates to do
Goal Setup to do 2025-10-03
Create Credentials Doc to do
Remove Previous Agency Access to do 2025-10-03
Call Rail to do 2025-10-03
Set Up Swydo to do 2025-10-03
Add Client to Harvest complete
Client Photos to do 2025-10-03
Google Search Console complete Chris Scharbo 2026-03-25
Confirm Google Ads & LSAs are in MCC complete
Existing Gmails to do 2025-10-03
Website Credentials to do 2025-10-03
Zapier Integration to do 2025-10-03

O Long Law | Website Transfer 3 tasks

Website Hosting Transfer SOP https://docs.google.com/document/d/1hGWpf3ak5hDG5F8KUCtTl2tKuig9DqgvC6iuk0JPMrc/edit?usp=sharing
TaskStatusAssigneeDue
Request current paid plugins complete Wayne Street 2026-04-27
Hand off website credentials/files complete Wayne Street 2026-04-24
Confirm Technical Elements with Paper Street to do Alison Letzring 2026-04-24
Monitor DNS Propagation to do 2026-04-27
Review Website Migration to do 2026-04-27
Confirm Technical Elements with PaperStreet to do 2026-04-24

O Long Law | Link Building 7 tasks

TaskStatusAssigneeDue
Check-In to do
Scrape Website & Find Assets to do
Hit -URL for Linkbuilding to do
Anchor Text to do
Determine Budget to do
Propose Strategy for New Assets to do
Links within Budget to do

O Long Law | Blogs 4 tasks

IMPORTANT NOTE: When creating a new task, use this format Client | Month 202x
TaskStatusAssigneeDue
Add 3rd blog to website to approve 2026-05-22
Add 2nd blog to website to do 2026-05-11
Add blog to website complete Wayne Street 2026-05-07
What Evidence Do You Need to Change Parenting Time or Decision-Making in Illinois? to create Alison Letzring 2026-05-05
Changing a Custody Order in Illinois: Process, Cost, and When It Makes Sense to Hire a Lawyer to create Alison Letzring 2026-05-05
How Much Does a Divorce Lawyer Cost in Evanston and Cook County? to create Alison Letzring 2026-05-05
What to Ask at a Divorce Consultation in Illinois Before You Hire a Lawyer to create Alison Letzring 2026-05-05
O Long Law | April 2026 to approve 2026-05-14
Delete Blog complete Wayne Street 2026-05-01
Post Blogs to Website (new) complete Wayne Street 2026-05-01
Post Blogs to Website complete Wayne Street 2026-04-29
Blog Content Planning to do 2025-10-18

O Long Law | SEO 6 tasks

TaskStatusAssigneeDue
Review SEO Exec Summary - O Long complete Chris Scharbo 2026-03-29
People Also Ask Open Wayne Street
Page Optimization (Focus Keyword) Open Wayne Street
URL Structure Open Wayne Street
Schema Markup Open Wayne Street
Keyword Trending Open 2025-12-27
Search Console Audit Open Alven Fabricante
SEM Rush Audit Open Alven Fabricante
Site Architecture Open
Keyword Research Open 2025-10-27
ADA Compliance Open
Technical SEO Open
Website Speed Open

O Long Law | Local SEO 14 tasks

SOP Audit Checklist
TaskStatusAssigneeDue
Audit GBPs Open 2026-04-17
Create GBP product images Open 2025-09-27
Add locations to company profiles Open
Build/edit company profiles Open
Create citation builder campaign Open
Create Drive Folder & Documents Open 2025-09-27
Post products on GBP Open 2025-09-27
Review citation campaign & extract logins Open
Submit legal directories Open 2025-09-27
Review & launch campaign Open
Create GBP product descriptions & links Open 2025-09-27
2 GBP Q&A Open 2025-09-12
Legal directory audit Open 2025-09-27
Post Q&A Open 2025-09-12
Audit GBPs complete Alven Fabricante 2025-09-12

O Long Law | Paid Media (PPC & Social) 10 tasks

Budget: Geo Location: Target Audience:
TaskStatusAssigneeDue
Test Conversions to do Wayne Street
Paid Ads Proposal to do
A/B Testing recurring
Landing Page Approval to do Wayne Street
Install Codes (GTM, Intaker, Chat, ect.) to do Wayne Street
Creative Copy to do
Manage Campaign to do
Run Campaign to do
Conversion Tracking to do Wayne Street
Landing Page Creation to do Wayne Street
Landing Page to do
Check PPC Campaign recurring
Vendor Hand-off to do
Details for PPC to do
PPC Vendor Meeting recurring

O Long Law | Reporting 14 tasks

TaskStatusAssigneeDue
O Long Law | Performance Deck Open
Send lead sheet to client for completion Open
Review Citation Report Open
Newsletter Report Open
Update LSA Report Open
Screenshot Local Grid Search Open
Update lead sheet (Monthly) Open
Social Media Reporting Open
Review PPC Notes Open
Create Swydo Report Open
Check lead sheet before meeting Open
Screenshot Backlink Open
Check GBP Reviews Open
Update Lead Sheet (Weekly) Open
O Long Law | Performance Deck complete Amy Singh 2026-05-05

O Long Law | Video S 1 tasks

IMPORTANT NOTE: When creating a new task, use this format Client | QX 202X Videos
TaskStatusAssigneeDue
Video Content Planning in progress 2026-04-20

O Long Law | Website Build 27 tasks

Reference Link: https://docs.google.com/document/d/1uleGbRnm9SR-LhtExkofs9LRPbqStBDbpRjLrtFECJk/edit?usp=sharing
TaskStatusAssigneeDue
Install and configure WP Rocket to do Wayne Street
Install and configure RankMath to do Wayne Street
SEO the service, location, and team pages to do Wayne Street
Create and implement schema markup to do Wayne Street
Submit sitemap to GSC to do Wayne Street
Validate Image Titles & Alt Image Tags to do Wayne Street
Hosting credentials to do
Confirm unique meta titles and descriptions to do Wayne Street
Confirm unique meta titles and descriptions to do Wayne Street
Validate Meta Titles & Descriptions to do Wayne Street
Validate Schema Markup to do Wayne Street
Redirect Plan to do Wayne Street
Provide the Document to the Client to do Alison Letzring
Site Map Creation to do Wayne Street
Design Hand-off to do
Implement redirect plan to do Wayne Street
Implement SMPT/email solution (WP Mail SMTP Pro) to do Wayne Street
Validate that GA, GSC, & GTM codes are on site to do Wayne Street
Audit Redirects to do Wayne Street
Site Crawl to do Wayne Street
Page Review to do Wayne Street
Copy the Website Project Brief Template to do Alison Letzring
Complete the Website Project Brief to do Alison Letzring
Identify paid plug-ins to do Alison Letzring
Identify a SMTP/Email solution to do Alison Letzring
Post-Launch Checklist to do
Implement chat solution (Intaker) to do Wayne Street
Website project brief to do
SEO Audit to do
Implement call tracking (CallRail) to do Wayne Street
Identify a chat solution to do Alison Letzring
Identify a call-tracking solution to do Alison Letzring
Create Google Analytics, GSC, & Google Tag Manager Accounts to do Wayne Street
Implement GA, GSC, & GTM on dev site to do Wayne Street
Signed change order complete
Ensure call tracking is functioning to do Alison Letzring
Solutions Audit to do
Ensure meta description is created to do Wayne Street
Pre-Launch Checklist to do
Create/Order site content to do
Confirm contact forms are functioning to do Alison Letzring
Ensure chat is on site and functioning to do Alison Letzring
Present Design Options to do Alison Letzring
Design Option Recommendation to do Alison Letzring
Website Launch to do
Post-Launch QA to do
Round #1 Revision to do
Design Selection to do
Input client edits into BugHerd to do Alison Letzring
Page functionality review to do
Grammer & Spell Check to do
Domain registrar credentials to do
Provide the testing link to the client to do Alison Letzring
Schedule a meeting with the client to review the website to do Alison Letzring
Update Client to do Alison Letzring
Fill out master content sheet to do
Client QA to do
Final Invoicing to do
Check-in with PS #1 to do
Update Client to do Alison Letzring
Approve Homepage content to do
Final QA of Site Ensuring All BugHerd Issues Corrected to do
Check-in with PS #2 to do
Development Handoff to do
Round #2 Revison Submission to do
Digital assets to do
Request invoice from billing complete
Confirm payment to do
Approve invoice with Jay complete
Confirm site architecture to do

O Long Law | Social 4 tasks

IMPORTANT NOTE: When creating a new task, use this format Client | Month 202x
TaskStatusAssigneeDue
Reporting summaries to do 2026-07-01
Calendar Planning to do 2026-06-15
Reporting numbers to do 2026-07-01
Calendar Planning complete Alyssa Myles 2026-04-15
Reporting summaries complete Alyssa Myles 2026-04-01
Reporting numbers complete Alyssa Myles 2026-04-01
Ad Hoc: Upload video to social media to do 2026-05-01
Create social media cascading list complete Alyssa Myles
Create hashtag/locations sheet complete Alyssa Myles
Calendar Planning complete Alyssa Myles 2025-07-15
Reporting summaries complete Alyssa Myles 2025-02-28
Reporting numbers complete Alyssa Myles 2025-02-28

O Long Law | Press Releases 2 tasks

TaskStatusAssigneeDue
Create Press Release Open
Publish Press Release Open

O Long Law | Local/Service Pages 11 tasks

TaskStatusAssigneeDue
women-led family law Open
LGBTQ divorce Open
collaborative divorce Open
mediation Open
spousal support Open
high-net-worth divorce Open
Edit Content for SEO Open
Get Client Approval on Content Open
Order Content Open
Create Local/Service Page Open
Schedule Content Open

O. Long Law | Web Dev/Changes 3 tasks

TaskStatusAssigneeDue
O. Long Law | Remove CallRail from Website to do 2026-05-18
Remove copyrighted photo from blog to do 2026-05-08
Headshot changes to do 2026-04-08