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SEO Delivery Sandbox

Client Projects · 56 tasks · 5 lists

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Tasks

Client Projects - "GBP Optimization Process" 2 tasks

Sandbox build-out of the Google Business Profile Optimization SOP for law firm clients (v1.0, July 30 2026). Tasks map 1:1 to SOP sections. Not a live client engagement — template/reference list only.
TaskStatusAssigneeDue
[Content] Bring Spring Hill page up to Wesley Chapel's standard to do
12.6 Reporting Checklist Sign-Off to do
12.5 Compliance Checklist Sign-Off to do
12.4 Reputation Checklist Sign-Off to do
12.3 Engagement Checklist Sign-Off to do
12.2 Visual Content Checklist Sign-Off to do
12.1 Setup Checklist Sign-Off to do
12. Master Checklist Sign-Off to do
11.3 Annual SOP & Strategy Review to do 2027-07-31
11.2 Quarterly Full Audit to do 2026-10-29
11.1 Monthly Profile Accuracy Audit to do 2026-08-30
11. Maintenance Schedule to do
10.1 Monthly Performance Reporting to do 2026-08-30
10. Monitoring & Reporting to do
9.1 Local SEO & Citation Consistency Audit to do
9. Local SEO & Citation Consistency to do
8.1 Compliance & Ethical Review Process to do
8. Compliance & Ethical Review to do
7.1 Configure Messaging & Lead Response to do
7. Messaging & Lead Response to do
6.1 Seed & Maintain Q&A Section to do 2026-08-07
6. Q&A Management to do
5.2 Daily/Weekly Review Monitoring to do 2026-08-01
5.1 Set Up Review Generation Workflow & Response Protocol to do
5. Reviews Management to do
4.1 Google Posts Publishing (Weekly/Bi-Weekly per Content Package) to do 2026-08-07
4. Posts Strategy to do
3.2 Ongoing Photo Refresh (Weekly Cadence) to do 2026-08-07
3.1 Initial Photo & Video Upload to do
3. Photos & Visual Content to do
2.8 UTM Tagging to do
2.7 Products — Setup & Production Workflow to do
2.6 Configure Appointment & Booking Links to do
2.5 Add Social Media Profiles to do
2.4 Define Service Area to do
2.3 Configure Attributes & Hours to do
2.2 Configure Services (Practice Areas) to do
2.1 Write Business Description to do
2. Core Profile Optimization to do
1.4 Select GBP Categories (Primary & Secondary) to do
1.3 Claim/Verify Listing & Fix NAP Consistency to do
1.2 Gather Prerequisites & Access to do
1.1 Assign SOP Roles & Responsibilities to do
1. Initial Setup & Verification Checklist to do
GBP Optimization to do

Meta-data SEO Optimization 15 tasks

Sandbox build-out of the SEO Meta Tags & Metadata SOP (v1.0). Tasks trace 1:1 to SOP sections. No priority or due dates were specified in the source SOP, so none have been set.
TaskStatusAssigneeDue
Run final pre-publish QA checklist to do
Optimize content for AI search readiness to do
Verify EEAT signals to do
Implement & validate schema markup to do
Finalize metadata (OG, Twitter, canonical, robots) to do
Add external authority links to do
Add internal links to do
Optimize images (filenames, ALT text, compression) to do
Optimize on-page content to do
Optimize heading structure (H1/H2/H3) to do
Write meta descriptions to do
Write SEO title tags to do
Optimize page URLs to do
Conduct & document keyword research to do
Confirm scope, tools & full on-page workflow to do

Hancock | Month 1 - Foundation 15 tasks

Month 1 tasks from the 3-Month SEO Plan (Architecture, Backlinks, Content, GEO/AI SEO) — Hancock Injury Attorneys audit, Aug 2026
TaskStatusAssigneeDue
[GEO/AI] Begin Person/Attorney schema for all three attorneys to do
[GEO/AI] Set up AI Overview & answer-engine appearance tracking as an ongoing KPI to do
[GEO/AI] Run baseline AI Overview / ChatGPT / Perplexity prompt test to do
[Content] Kick off rewrite/consolidation of the 7 core practice-area pages to do
[Content] Refresh and re-optimize top-performing existing blog posts to do
[Content] Expand attorney bio pages with credentials and case types to do
[Backlinks] Verify and complete BBB profile to do
[Backlinks] Join Tampa, Wesley Chapel, and Spring Hill Chambers of Commerce to do
[Backlinks] Enroll in Florida Bar and county bar association directories to do
[Architecture] Resolve 6 crawl-blocked pages and 1 broken page to do
[Architecture] Fix the 1,211 invalid structured data items to do
[Backlinks] Run NAP consistency audit to do
[Backlinks] Complete Justia/Avvo/FindLaw/Super Lawyers/Best Lawyers profiles to do
[Architecture] Publish llms.txt to do
[Architecture] Fix practice-area duplicate URLs (7 pages) to do

Hancock | Month 2 - Content Engine 12 tasks

Month 2 tasks from the 3-Month SEO Plan (Architecture, Backlinks, Content, GEO/AI SEO) — Hancock Injury Attorneys audit, Aug 2026
TaskStatusAssigneeDue
[GEO/AI] Add structured summaries/tables to procedural content to do
[GEO/AI] Build internal entity hub pages to do
[GEO/AI] Reformat top content with direct-answer-first structure for AI extraction to do
[GEO/AI] Complete Person/Attorney schema rollout for all attorneys to do
[Content] Add FAQ blocks with direct-answer formatting to top pages to do
[Content] Build formal topical cluster linking to do
[Content] Complete rewritten practice-area pages with conversion elements to do
[Backlinks] Pursue guest content placements in legal-industry publications to do
[Backlinks] Launch local press / HARO-style outreach for attorney commentary to do
[Backlinks] Audit and clean up low-quality auto-generated directory-network links to do
[Architecture] Reduce the 57 pages on redirect chains to single-hop resolution to do
[Architecture] Add internal links from top blog posts to practice-area pages to do

Hancock | Month 3 - Authority & Scale 12 tasks

Month 3 tasks from the 3-Month SEO Plan (Architecture, Backlinks, Content, GEO/AI SEO) — Hancock Injury Attorneys audit, Aug 2026
TaskStatusAssigneeDue
[GEO/AI] Pursue citations from AI-trusted sources (state bar, .gov) to do
[GEO/AI] Publish video transcripts alongside embeds to do
[GEO/AI] Add LocalBusiness schema per physical location to do
[Content] Build a Tampa Bay-specific resource hub to do
[Content] Launch the 36-video Q&A series with on-page embeds to do
[Content] Add client testimonial and case-result modules to do
[Content] Produce comparison/decision content to do
[Backlinks] Establish a scholarship or academic partnership page to do
[Architecture] Add internal links to the 125 pages with only one incoming link to do
[GEO/AI] Add FAQPage schema to top 10-15 Q&A pages to do
[Architecture] Shorten 141 overlong title tags to do
[Architecture] Add alt text to 392 images to do